News
LM Y&R wins Tourism Northern Territory, Australia
LM Y&R has been chosen by Tourism Northern Territory, Australia, to promote the destination in France.
The innovative approach of the agency mixing a strong brand culture, consumers' involvement on the social networks and a brand new approach in PR has seduced the Tourism NT teams.
As big as France, Italy and Spain together, the Northern Territory is the spiritual heart of Australia, a place where you can meet the most ancient living cultures in the world.
With it's emblematic natural wonders such as famous Uluru / Ayers Rock, the Northern Territory is the real Outback. The aboriginals people have deep spiritual links with the land. Their unique history is still displayed through 50 000 years old rupestrian paintings, as well as on contemporary aboriginal artist 's work.
"Catch ze Trèfle", the digital game for Tourism Ireland which brings good luck to LM Y&R!
LM Y&R has been selected to promote Ireland on social networks among Ireland's friends during Christmas holidays. The shamrock, as everybody knows, is Ireland Republic' symbol. The game created by the agency consists in hunting four-leaf clovers through the web. We'd better warn you, Sean the black sheep is watching lucky guys to trick them! While surfing on the web pages, looking for clues, every facet of Ireland will be discovered by competitors An advertising campaign on high traffic websites, a facebook application and a viral process inviting the gamers to send lucky charms or black sheeps to their friends will guarantee the success for Irish Tourism. At stake, a trip for 2 persons to Ireland "Catch ze Trèfle" demonstrates the efficiency of a transversal approach among strategic planning, creation and social media strategy at LM Y&R Click on discoverireland.com or facebook.com/TourismeIrlandais from the 22nd of November to the 11th December of 2011 and go where Ireland takes you.
Rennes City chooses LM Y&R to attract "Y" generation
LM Y&R has been chosen by Rennes Metropole (Rennes 500 000 inhabitants, 9th main city in France, capital of Brittany) to promote the city among the creative classes in France and Europe. LM Y&R created a new brand for the city "Rennes La Novosphère" whose objective is to make the city appealing to young Y generation tourism target.
LM Y&R created a dedicated marketing, communication; PR and digital program where the most innovative and participative cultural, musical, sports, sustainable and digital projects, are supported and developed on a specific website, linked to social networks.
Double award and double podium
The Miam Box and the Creamers awarded
LM Y&R has just won a double award at ‘The creative ideas of the West’s 1000’ ceremony. In fact, the agency received the golden and the bronze prizes from a Jury of communication professional workers.
The gold for 'La Miam Box'
The famous metal box has found a much more modern design in order to charm the youngest households by being more humoristic, out of step and more malicious compared to the other Internet boxes on the market that claim false and unbearable promises.
The bronze for the Creamers
The Jury welcomed with a great enthusiasm the daring and unique ideas as well as the unbelievable results of the successful buzz created for tourism in Les Sables d’Olonne.
The creative idea was to launch a new original service on the beach for people on vacations and to turn it into a massive communication weapon.
Results :
- 2 millions € of ad equivalency
- 500 relayed medias of all sorts in France and internationally (UK, Australia, USA, Russia, Germany…)
- 500 000 pages visited on the dedicated website in 6 weeks
- 96 000 pages visited on facebook
La Folle Journée 2011
LM Y&R now showing Les Titans.
Once again, LM Y&R shakes the habits and codes of the classical music universe for the event La Folle Journée in Nantes. The campaign plays on an out of step visual effect by showing the music composers in a modern manner in the blockbusters style.
Shown as actors for a Hollywood movie, the composers are the Titans (this title is a reference to Malher’s first symphony entitled Titan.)
The campaign will also be used in Tokyo for La Folle Journée in Japan.
Valentine’s day in Jersey
Jersey Tourism found its place on the most beautiful avenue in the world to celebrate the most romantic event: Valentine’s day.
Biomarket opens the organic produce to everyone
LM Y&R and Biomarket offer an access to shopping in a quality organic supermarket by reducing the consumer’s complexes and offering its access to everyone. A job led 100% by the agency, from the brand identity creation to the points of sales design until the opening campaign.
