Double award and double podium
The Miam Box and the Creamers awarded
LM Y&R has just won a double award at ‘The creative ideas of the West’s 1000’ ceremony. In fact, the agency received the golden and the bronze prizes from a Jury of communication professional workers.
The gold for 'La Miam Box'
The famous metal box has found a much more modern design in order to charm the youngest households by being more humoristic, out of step and more malicious compared to the other Internet boxes on the market that claim false and unbearable promises.
The bronze for the Creamers
The Jury welcomed with a great enthusiasm the daring and unique ideas as well as the unbelievable results of the successful buzz created for tourism in Les Sables d’Olonne.
The creative idea was to launch a new original service on the beach for people on vacations and to turn it into a massive communication weapon.
Results :
- 2 millions € of ad equivalency
- 500 relayed medias of all sorts in France and internationally (UK, Australia, USA, Russia, Germany…)
- 500 000 pages visited on the dedicated website in 6 weeks
- 96 000 pages visited on facebook
