La Folle Journée 2011

LM Y&R now showing Les Titans.

Once again, LM Y&R shakes the habits and codes of the classical music universe for the event La Folle Journée in Nantes. The campaign plays on an out of step visual effect by showing the music composers in a modern manner in the blockbusters style.

Shown as actors for a Hollywood movie, the composers are the Titans (this title is a reference to Malher’s first symphony entitled Titan.)

The campaign will also be used in Tokyo for La Folle Journée in Japan.