LM Y&R wins Tourism Northern Territory, Australia
LM Y&R has been chosen by Tourism Northern Territory, Australia, to promote the destination in France.
The innovative approach of the agency mixing a strong brand culture, consumers' involvement on the social networks and a brand new approach in PR has seduced the Tourism NT teams.
As big as France, Italy and Spain together, the Northern Territory is the spiritual heart of Australia, a place where you can meet the most ancient living cultures in the world.
With it's emblematic natural wonders such as famous Uluru / Ayers Rock, the Northern Territory is the real Outback. The aboriginals people have deep spiritual links with the land. Their unique history is still displayed through 50 000 years old rupestrian paintings, as well as on contemporary aboriginal artist 's work.