Rennes City chooses LM Y&R to attract "Y" generation

LM Y&R has been chosen by Rennes Metropole (Rennes 500 000 inhabitants, 9th main city in France, capital of Brittany) to promote the city among the creative classes in France and Europe. LM Y&R created a new brand for the city "Rennes La Novosphère" whose objective is to make the  city appealing to young Y generation tourism target.

LM Y&R created a dedicated marketing, communication; PR and digital program where the most innovative and participative cultural, musical, sports, sustainable and digital projects, are supported and developed on a specific website, linked to social networks.